FinTech
Transforming Financial Services Through Multi-Intelligent Infrastructure
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CONTEXT
Scaling while staying competitive in a rapidly evolving landscape is a challenge for traditional conglomerates.
Credicorp, a leading financial conglomerate in LATAM known for its innovative approach to financial services. Their services span from banking, insurance, pensions, microfinance, investment banking to wealth management.
They aimed to integrate design and AI as a scalable, intelligent capability to drive value creation and strategic alignment across the diverse subsidiaries.
Client
My Responsibilities
Research, Strategy, Visual Communication, Presentation
Tools
Figma, Figjam
Team
4 Designers
Timeline
5 Weeks
IMPACT
"I mean, this is amazing! I'm really impressed with what you've done in such a short time, and especially because you really interpreted the requirement and our challenge. And I really like the idea of connecting with external knowledge. I think that's pretty amazing, because it is addressing a current pain point within large corporation."
Mariela
Corporate Head of Strategic Design @Credicorp
CHALLENGE
The lack of a cohesive design model, AI adoption, and siloed subsidiaries make it difficult for Credicorp to unlock the full value.
SOLUTION
The new organizational model embodies
"Design in Motion" establishing a structured strategic framework for a design-centric, AI-driven, and knowledge-sharing ecosystem, built around three distinct innovation approaches.
Traditionalist (Human-Centric)
Pragmatist (Human + AI-Augmented)
Experimentalist (Human + AI-First)
By structuring this at conglomerate level, agents and designers function as omnipresent knowledge brokers unlocking untapped opportunities for innovation and value creation.
Here is how we reached there…
The highlighted areas show my responsibilities.
CONTEXT
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RESEARCH
Differentiation and scalability is no longer just about products, services, or pricing—it’s about how quickly and effectively an organization processes, understands, and applies knowledge.
In today's rapidly evolving competitive landscape, having better intelligence than competitors is what creates differentiation and help unlock scalable-strategic decision making. The Bottom line is that the intelligence isn't just about AI, it's about churning out data and knowledge to continuously generate, refine and apply it in way that drives real impact.
I decided to bring forth the learnings from concepts that have better outcome of knowledge as a tradeable asset.
what's holding credicorp back from fully unlocking it's value?
01.
Design is treated as a standalone competency rather than an integrated, dynamic capability, limiting strategic impact.
02.
Rapid AI advancements create uncertainty, making it hard for a traditional conglomerate to keep pace.
03.
Lack of collaboration and knowledge-sharing hinders synergy and cross-company innovation.
VALIDATE
A scalable and viable model isn’t just about theory—it requires de-risking key strategic assumptions.
We facilitated discussions with Credicorp leadership with our draft model to address and evaluate key assumptions and to de-risk it. Identified organizational and operational risks that could impact adoption.
Key Takeaways
01.
Think about the concept of routines and how are we implementing routines in a complex structure that of a financial conglomerate?
02.
Establishing a functional monetization and tokenization is critical.
How might we develop a design intelligence centric organizational model of innovation?
IDEA
Design in Motion creates a system where design knowledge flows naturally throughout the organization, enabling innovation that is inherently human-centered rather than requiring design input as an additional step or afterthought.
LEARNINGS AND TAKEAWAYS
By designing a functional structure for AI and innovation integration, I learned how design can drive adoption of new practices and technologies in traditional industries navigating transformation.
Interfacing with the leadership helped me expand my ability to communicate design to non-design audiences, build alignment.
