hey there!

I design experiences that make complex interactions simple and usable.

I leverage user research and product strategy to drive shippable, measurable outcomes, from designing the checkout experience for Zenblen kiosks used by 22K+ customers to building an internal forecasting tool supporting 1,000+ Apple retail stores.

Masters in Human computer Interaction @Institute of Design, Chicago

Worked cross-functionally across early-stage startups to global consulting environments.

Designing for real world experiences

A collection of my projects highlighting the ability to translate real-world insights into actionable design solutions and deliver meaningful end-to-end experiences

User Research, DEsign strategy, service design

Designing a scalable online counseling service in Taiwan

Co-led research and service design for a Taiwan B2B2C counseling platform, shaping 4 actionable strategies across a 6-stage user journey.

UI/UX, digital twin, Data-heavy dashboard, B2B

Enabling real-time monitoring & insight prioritization for FeedSeed machines

UI/UX, design systems, KIOSK DESIGN, B2C

12% Conversion growth from Zenblen's checkout optimization

COMING SOON

Exploring design with intelligent systems

A set of experimental projects exploring how AI can augment creativity and decision-making.

Journey Within

A 2D side scrolling platformer game leveraging AI prompting to generate dynamic characters

Verra

An AI-driven platform that centralizes e-learning courses for self-paced remote learners

Multiintelligent Infrastructure

Building a design intelligence centric org model for financial services conglomerate

My approach to design starts with understanding the context - people, business and the system.

Strategic Questioning

I ask the right questions upfront to uncover hidden requirements and prevent costly revisions later in the process.

Strategic Questioning

I ask the right questions upfront to uncover hidden requirements and prevent costly revisions later in the process.

Thoughtful Idea Execution

I think deeply before sharing ideas, ensuring every concept is well-considered and grounded in research and user needs.

Thoughtful Idea Execution

I think deeply before sharing ideas, ensuring every concept is well-considered and grounded in research and user needs.

Designing for Edge Case

I design for exceptions and edge cases from the start, creating robust solutions that handle real-world complexity gracefully.

Designing for Edge Case

I design for exceptions and edge cases from the start, creating robust solutions that handle real-world complexity gracefully.

What It’s Like to Work With Me

Ash Lin

Design Strategist @FarEastern Group

"Bhavani possesses a sharp intellect and a unique perspective. Her insights have the power to inspire and uplift those around her"

Neil Palkar

Software Engineer @Apple Inc

"Bhavani always delivers what is required very quickly. She will take the time to ask clarifying questions to make sure the ask is completely clear and then will deliver great quality work. Our UX services allowed us to have clearer communication with users of our application and get feedback quickly and efficiently"

Conghao Tian

Product Manager @Zenblen.Inc

"Working with Bhavani is a great pleasure. As a product designer, she brings a keen eye for customer experience and exceptional ability to identify user pain points that others might overlook. She spent significant time observing and interviewing users, uncovering detailed friction points in the user flow and translating them into actionable design improvements. As a UX/UI designer, Bhavani's attention to detail and design sensibility elevated many of Zenblen's interface projects, resulting in smoother and more intuitive user experiences. What impressed me most, however, was how much she grew during our time working together. Bhavani quickly adapted to a fast-paced, entrepreneurial enviroenment, learned to collaborate across cross-functional teams, managed multiple priorities with impressive organization and efficiency. She delivered many impactful projects under tight deadlines, and our team is lucky to have her"

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Neil Palkar

Software Engineer @Apple Inc

"Bhavani always delivers what is required very quickly. She will take the time to ask clarifying questions to make sure the ask is completely clear and then will deliver great quality work. Our UX services allowed us to have clearer communication with users of our application and get feedback quickly and efficiently"

Neil Palkar

Software Engineer @Apple Inc

"Bhavani always delivers what is required very quickly. She will take the time to ask clarifying questions to make sure the ask is completely clear and then will deliver great quality work. Our UX services allowed us to have clearer communication with users of our application and get feedback quickly and efficiently"

Ash Lin

Design Strategist @FarEastern Group

"Bhavani possesses a sharp intellect and a unique perspective. Her insights have the power to inspire and uplift those around her"

Ash Lin

Design Strategist @FarEastern Group

"Bhavani possesses a sharp intellect and a unique perspective. Her insights have the power to inspire and uplift those around her"

Conghao Tian

Product Manager @Zenblen.Inc

"Working with Bhavani is a great pleasure. As a product designer, she brings a keen eye for customer experience and exceptional ability to identify user pain points that others might overlook. She spent significant time observing and interviewing users, uncovering detailed friction points in the user flow and translating them into actionable design improvements. As a UX/UI designer, Bhavani's attention to detail and design sensibility elevated many of Zenblen's interface projects, resulting in smoother and more intuitive user experiences. What impressed me most, however, was how much she grew during our time working together. Bhavani quickly adapted to a fast-paced, entrepreneurial enviroenment, learned to collaborate across cross-functional teams, managed multiple priorities with impressive organization and efficiency. She delivered many impactful projects under tight deadlines, and our team is lucky to have her"

Conghao Tian

Product Manager @Zenblen.Inc

"Working with Bhavani is a great pleasure. As a product designer, she brings a keen eye for customer experience and exceptional ability to identify user pain points that others might overlook. She spent significant time observing and interviewing users, uncovering detailed friction points in the user flow and translating them into actionable design improvements. As a UX/UI designer, Bhavani's attention to detail and design sensibility elevated many of Zenblen's interface projects, resulting in smoother and more intuitive user experiences. What impressed me most, however, was how much she grew during our time working together. Bhavani quickly adapted to a fast-paced, entrepreneurial enviroenment, learned to collaborate across cross-functional teams, managed multiple priorities with impressive organization and efficiency. She delivered many impactful projects under tight deadlines, and our team is lucky to have her"

What It’s Like to Work With Me