hey there!
I design experiences that make complex interactions simple and usable.
I leverage user research and product strategy to drive shippable, measurable outcomes, from designing the checkout experience for Zenblen kiosks used by 22K+ customers to building an internal forecasting tool supporting 1,000+ Apple retail stores.
Masters in Human computer Interaction @Institute of Design, Chicago
Worked cross-functionally across early-stage startups to global consulting environments.





Designing for real world experiences
A collection of my projects highlighting the ability to translate real-world insights into actionable design solutions and deliver meaningful end-to-end experiences
User Research, DEsign strategy, service design
Designing a scalable online counseling service in Taiwan
Co-led research and service design for a Taiwan B2B2C counseling platform, shaping 4 actionable strategies across a 6-stage user journey.

UI/UX, digital twin, Data-heavy dashboard, B2B
Enabling real-time monitoring & insight prioritization for FeedSeed machines

UI/UX, design systems, KIOSK DESIGN, B2C
12% Conversion growth from Zenblen's checkout optimization

COMING SOON
Exploring design with intelligent systems
A set of experimental projects exploring how AI can augment creativity and decision-making.
Journey Within
A 2D side scrolling platformer game leveraging AI prompting to generate dynamic characters
Verra
An AI-driven platform that centralizes e-learning courses for self-paced remote learners
Multiintelligent Infrastructure
Building a design intelligence centric org model for financial services conglomerate

My approach to design starts with understanding the context - people, business and the system.
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